Our Board & Staff

Nicola Hepenstall

Director & Company Secretary

Nicola is a highly skilled marketing strategist with extensive experience in C-suite leadership roles, holding Executive Director and non-Executive Director positions spanning marketing, research, education and member organisations.

Nicola has over 25 years’ experience in brand and communications research. She brings extensive knowledge of communications and marketing theory and practice, as well as expertise in the psychological and emotional drivers of human behaviour.

A recognised marketing thought leader, Nicola is a regular panellist at the Mumbrella 360 conference, where she has explored Purposeful Leadership (2016), the rise of Brands that shape culture (2017) and the power of experience design in a content saturated environment (2018).

She consults with many of Australia’s largest companies and State and Federal Government departments helping them navigate the complexity of the communications environment.

Nicola was CEO of Hall & Partners Open Mind one of Australia’s leading market and social research consultancies. The company specialises in communications research, including strategy development, concept evaluation and communications campaign evaluation. She was also the first women on the board of the Clemenger Group Limited, a world-renowned marketing services company.